grunge-halftone-texture-abstract-dots-te

2pigs bar & club.

full rebrand and reimagining.

About The Club.

For over three decades, 2Pigs has been a cornerstone of Cheltenham's alternative nightlife.

Known for its rock, metal and indie nights, the club has built a loyal community and become a rite of passage for generations of students, musicians and alternative music fans.

While its reputation has remained strong, its visual identity had changed little over the years, leaving an opportunity to better reflect the energy, creativity and inclusivity that has always defined the venue.

In the project.

Custom hand-drawn logotype and bespoke typeface
Responsive logo system
Social media campaign and launch strategy
Event posters and promotional graphics
Photography colour treatment and editing preset
Wayfinding campaign using modular poster systems
Entry wristbands and printed ephemera
Beer mats, patches, pins and staff apparel
DJ-inspired beer can packaging
Animated screen visuals for reclaimed CRT television installations
Freshers' Week activation including roller banners and promotional noodle packaging
Speculative Vans & 2Pigs collaboration campaign
Environmental branding concepts

Concepts included reclaimed CRT television installations displaying animated visuals throughout the venue, DJ inspired beer can designs celebrating the artists behind each night, a modular poster campaign that guided people through Cheltenham using adaptable wayfinding graphics, and a Freshers' Week campaign built around a fictional Vans collaboration designed to introduce new students to the club.

The result is a brand designed not simply to advertise events, but to strengthen the relationship between the venue and its community turning customers into advocates and giving 2Pigs an identity that feels every bit as memorable as the nights it hosts.

About The Project.

This project began with a simple question: what if the brand felt as iconic as the club itself?

Rather than creating a cosmetic refresh, I wanted to reimagine 2Pigs as a brand its audience would actively identify with.

The objective was to build something people would proudly wear, share and associate themselves with more like a lifestyle brand than a nightclub logo.

The visual identity takes inspiration from DIY gig posters, skate culture, zines and alternative fashion, combining rough hand drawn typography with a deliberately imperfect aesthetic that reflects the raw, energetic atmosphere of the venue.

The use of bold pinks embraces the playful irony of the club's name while challenging the visual conventions often associated with alternative culture, creating a brand that feels equally at home with rock fans, students and the LGBTQ+ community that has become such an important part of the club's identity.

The project explores how a cohesive identity could exist across every touchpoint. A bespoke typeface, responsive logo system, merchandise, photography treatments, social campaigns, environmental graphics, wayfinding, animated screen visuals, printed ephemera and speculative collaborations were all developed as part of a complete brand ecosystem.

to project.